Professional Diploma in Marketing (NQF Level 5)

Who is this course for?:
Formerly CIM Stage 2, this syllabus prepares you for a role in marketing management at the operational marketing level. Hopwood Hall College is one of the few colleges in the country that offers this programme purely with project-based assessment and not external examinations. The course is delivered in two semesters which means you can start in either September or January.

Course content:
Semester 1 (September – December)
Marketing Communications – provides the skills and knowledge that enable marketers to manage marketing communications and brand support activities within organisations. It provides participants with an understanding of the concepts and practice of promotional activity at an operational level.
Marketing Research & Information – covering the management of customer information and research projects as part of the marketing process.
Semester 2 (January – June)
Marketing Management in Practice – involves you in developing and implementing marketing plans at an operational level in organisations. A key part of this module is working within a team to develop the plan and managing teams implementing the plan by undertaking marketing activities and projects.
Marketing Planning – aims to provide participants with an understanding of the differences in the internal organisational and external contexts within which operational marketing planning and marketing are carried out and the different models of marketing used to meet these contingencies.

Assessment:
All modules are assessed by assignments eg case studies, research projects etc.

Entry Requirements:
Either: CIM Certificate/Stage 1/Professional Certificate; or a degree or relevant marketing experience to qualify for exemption from Stage 1. Exemptions will be determined by interview with the Course Leader. You must have prior knowledge of the basic concepts, terminology and skills covered in Stage 1.

Additional Information:
Before joining this course you must apply for membership of the Chartered Institute of Marketing, CIM (tel: 01628 427500 or http://www.cim.co.uk). The fees below do not include the CIM annual membership fee or examination charges – please see the course handbook for updated fees.

Possible progression:
CIM Professional Postgraduate Diploma in Marketing.

Related Links

http://www.hopwood.ac.uk/default.php?/courses/detail/professional-diploma-in-marketing-cim/

Comments

Orchard Skills Centre official opening

Orchard Skills Centre on Drake Street, Rochdale was officially opened on 23rd February, with a ceremonial ribbon-cutting by the Mayor and Mayoress, Councillor Keith Swift and Ms Sue Etchells.

Orchard Training Solutions; Hopwood Hall College’s Employer Engagement Arm developed the skills centre after the government launched the Response to Redundancy (R2R) initiative in mid 2009. The aim of the project is to help individuals who are unemployed or at risk of redundancy and make training available so they can broaden their skill range and increase their employability.

The College’s Vice-Principal for Finance & Corporate Services, John Spindler, and the College’s Vice-Principal for Skills, Dr O J Rahim, members of the College executive, local government representatives, partners, tutors and students attended.

The opening provided an opportunity for the many organisations who work with the skills centre to meet and celebrate the successes that the project has enjoyed so far.

Jane McAuley, R2R Project Co-ordinator said: “In just a short space of time since the skills centre opened in early November, we’ve already had learners who have completed training courses, secured job interviews and accepted job offers. In an area of high unemployment like Rochdale, this is a fantastic achievement.”

Siobhan Probert of Syke, a former hairdresser, had been unemployed for several months when she called in to the skills centre to enquire about the training opportunities available. Siobhan said: “The staff at the skills centre were friendly and really helpful. I wanted to get into office work and they put me on the office skills course followed by basic and intermediate IT. I got help updating my CV and was back in employment within 2 months of contacting them. I’d recommend anyone who is in my situation to contact the skills centre.”